New York Bakery Co. was started by New York native Broney
Gadman, who wanted to share his love of authentic American
bagels. Gadman was clear on the difference between
mass-produced factory bagels and ‘the real thing’, he’d
say: “you need good teeth” to eat hand-rolled, boiled and
In the US, bagels initially emerged with flavours inspired
by breakfast and dessert, such as honey, cinnamon and
blueberry, but Gadman wanted to strip it back to basics and
create a more neutral bagel he believed Americans wanted. He
was passionate about this and one other thing –
authenticity. He started working in baking in the 1980s,
coming to the UK in the 1990s with a passion for good food,
on the table fast, just like in NYC. Gadman wanted to bring
a taste of New York to the UK and so, New York Bakery Co.
At NYBC we live out the Gadman legacy and make our bagels
the authentic way – boiled then baked, for a true NY chew.
Like the best bagel shops and delis in New York, our
bagels are shaped into rounds, then dropped in boiling
water before being moved to the oven for the final baking.
Our bagels are stone-baked which gives better crust and
colour, helping seal in that all important texture. These
techniques take more time, but they’re the only way to
make hearty, chewy bagels with soft insides – we go the
extra mile for our bagels.
Our true NY style bagels bring you the flavours of the city,
ready for your breakfast, brunch and lunch creations. Pile
The Original with classic cream cheese and salmon or top our
Sesame Bagel with scrambled eggs and bacon. Cinnamon &
Raisin means breakfast in New York – add fruit or a nutty
spread for quick sweet bite. We use the best ingredients in
our bagels, with no artificial colours or flavours.
New Yorkers know what they want in a bagel and so do we