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Real New Yorkers don't eat toast for breakfast and why would they? Bagels are chewier, tastier and more filling - they're the Toast of New York and it's 'bout time you knew about it. Join our good friend George on his mission to get the UK to eat a proper authentic New York breakfast - the bagel. Get a load of the campaign here.
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FEATURED RECIPE

Breakfast Champion

ROTM: Breakfast Champion

The best breakfasts always involve eggs, bacon and a bagel.

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OUR STORY
our story
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