Real New Yorkers don't eat toast for breakfast and why would they? Bagels are chewier, tastier and more
filling - they're the Toast of New York and it's 'bout time you knew about it. Join our good friend George
on his mission to get the UK to eat a proper authentic New York breakfast - the bagel. Get a load of the
campaign here.
FEATURED RECIPE
Classic NY Breakfast Bagel
Whip up this quick and easy New York-style breakfast snack in no time, paired with our ICONIC everything bagel.